It’s we…. not he or she

My head and my heart are full after a spectacular day at the OmniwomenUK summit on Thursday. 

The speakers were outstanding. The stimulation exceptional. And the expectation for change huge. 

But the thing that struck me most is that too many still see this as a ‘them and us’ issue. Woman fighting the men. Women solving the problems and challenging the system themsleves. Woman, alone. 

I loved when Shelley Zalis said this is about ‘we, not he or she’. We are all in this together. And although some may not know it, men will benefit just as much from equality as woman will. 

That’s why my friend Phil Bartlett’s speech ‘Boys don’t cry’ was so perfectly pitched. Boys and men are brought up to think, behave, and not feel a certain way. Society needs to change that. As the Mum of a boy, I’m determined that he knows that he can be anything, and that it doesn’t need to be at the expense of anyone else. And he can certainly cry, no matter what age he is I’ll always be there to give him the biggest of cuddles. 

Phil Bartlett

I am a strong woman. I am really very good at my job. I’m an excellent mother. I make mistakes all the time, and I learn from them. I love hard and I feel emotions. Sometimes I’m angry, most of the time I’m overflowing with optimism and happiness. I want the world to be a better place and I’m willing to work hard to have an impact. As Sam Phillips said ‘not everyone can change the world, but everyone can try and change the world for one person’. Amen sister. 

Sam Phillips

The theme of OmniwomenUK 2018 was ‘Take it on’. At Ketchum in London we are going to collectively pledge to take on one initiative, so more to come on that. But I’m also going to take something on personally. And it’s this. Every single day I’m going to try and do something that matters for another woman in my life. At work, at home, for my friends. Something that makes their day a little easier, a little better, and gives them the support they specifically need. What are you going to take on?

It takes 2…. hundred and forty baby!

They say that as you get older time passes much more quickly, well I can certainly vouch for that. The first nine weeks of the year have flown past, so it’s important to pause and appreciate the great things we have achieved and the lessons learned.

February has been another global whirlwind. I spent a week in Abu Dhabi and I am currently writing this blog from Beijing. Working for a global border-less agency like Ketchum, means we are lucky that our clients take us all over the world.


We also get to celebrate client milestones, and so I was absolutely delighted to join Mastercard at the O2 to celebrate 20 years of sponsoring the BRIT Awards. It was a spectacular evening with stand-out performances from Liam Gallagher and Stormzy. I may have looked like a walking version of the new Ketchum London credentials…… but hey, every opportunity is a marketing opportunity – right?!?

I am also so proud of the work we have been doing with Discovery and Eurosport. They absolutely smashed their first Olympics and we were the lucky agency to be partnering with them every step of the way.

Sam at the Winter Olympics

So whilst February has been crazy, it has also been really rewarding.

One of the reasons I love my job and the big agency life, is that success is all down to relationships. It is about the trust you build in the agency between colleagues, the trust you build with clients, and the trust you build with your boss that you will deliver against the vision of the organisation. Relationships matter.

And relationships take work. That is one of the reasons I am excited to be pretty much grounded in March. I am looking forward to spending more time in the office connecting and working with my colleagues and making use of my new club….. as I am a founder member of the AllBright club on Rathbone Place

Debbie and Anna at the AllBright Club

The AllBright is the first women’s only members club in the UK for ‘working women’ (although we can take men as guests). It was founded by two fabulous women Debbie Wosskow and Anna Jones, as a place where women can do business, support each other, and ultimately build relationships that last. So I am looking forward to taking clients and colleagues to my new found happy place in the centre of London where I can support (and be supported by) talented women from across London and the UK.

I really have loved every minute of my new role as London CEO. I can already see the entrepreneurial spirit of our people from all over the business having an impact day-to-day, and I know if Ketchum London is to truly break new ground and trailblaze the industry, it is going to take all 240 of us…….

The first month

On the 1st of January I took up my position as CEO of Ketchum in the UK. It’s been a whirlwind, and I’ve loved every second.

It was important to hit the ground running, setting clear expectations for myself and for the agency, and ensuring that there was a vision that we all believe in. Energy, positivity, momentum are all critical to giving us a boost at the start of the year. You can feel the buzz across the 3rd floor at Bankside 3. People are totally up for it and I’ve got the fear! What’s the fear? I’ve set out a vision of what I think Ketchum London can do, can be, and our staff are totally with me. Ready to march in to battle. Now I need to make it a reality, with the whole team locking arms and marching forward, but jeez does that make me feel the fear. Can we do it? Can we deliver the vision in to reality? What happens when we stumble? That’s the fear! But I believe we can. And we will. The fear actually helps.

So what have I done in the first four weeks?

– flew to New York on the 1st for an important global pitch. We did ourselves proud, but we didn’t win on this occasion

– appointed a new Executive Committee

– refreshed and set new direction for our Senior Leadership Team

– had a 2018 kick off meeting

– hosted a Resolutions with Robertson meeting where I committed to listen more and talk less (amongst other things)

– flew to Geneva for a critical strategic client meeting

– worked with Deirdre Murphy to create and launch our new creds to the agency

– lead a strategic review for a client which lead to a brand equity recommendation. A proud moment with a talented, diverse, and fully integrated team

– flew to Vienna to lead a senior issues and crisis workshop for a client (Abu Dhabi and Beijing to follow)

– agreed all Exec members objectives for 2018, including my own (gulp, we are ambitious)

– judged the PRMoment awards

– was appointed to the PRCA Board

– was elected to the Women in PR Committee

– I refreshed the drinks trolley with Gin, Whiskey, and Archers

I also had my birthday….

And what have I learned? A lot! But three key things:

1. Nothing beats face-to-face personal interaction with colleagues, clients, and industry peers. Making time to talk and connect with people enriches me and ensures I’m building relationships of trust that will last. This needs to be continue to be a priority as I move forward.

2. Time is not infinite. I’m a personality that wants to be involved in and do everything. It’s just not possible. So I am going to have to choose carefully whilst still be true to who I am. I’m going to have to delegate and trust even more than I do now. I think this will be a theme for the next year as I try different things and learn from the successes and mistakes.

3. Keep giving permission. I’ve asked the agency to focus on three key things:

– be a force for good

– be a driver of growth

– bring an entrepreneurial spirit

Already I am seeing an increase in ideas for improving the business, improving client service, and making the agency an even more fun place to work. I want even more of this, and to get it I need to keep reminding people that they have permission to trial and learn. They have permission to fail. They have permission to make the change they want to see and drive our agency forward.

So January has been busy and awesome. February is going to be even better.

Who am I? 

I had a brilliant night last night at the Ivy Club where I shared a platform with three spectacular women. The topic was an age old debate about whether women can have a successful career and a family. Crazy right. How can we still be having this debate in 2017. 

But it was fascinating to hear the experiences of Viv, Claudette, Julia, and the audience members. The themes that were discussed were on the whole nothing new. 

  • Employers pre-judging pregnant women and mothers and making future career decisions based on their ‘commitment’
  • Lack of flexibility 
  • Being evaluated on presenteeism rather than outcomes and impact
  • Women not being kind to each other and offering a hand up 
  • The stigma of being defined as a ‘mummy’

But despite all this, what was clear was the progress that has been made over the past 40 years. The experience of Claudette, who’s eldest is 44, is incredibly different to mine with a 15 month old. And this should be celebrated. The progress made should be applauded, but there should be no let up in demanding that businesses and society recognise the importance of women in the workplace and the impact working mums can have. 

Julia and Viv both work for themselves.  They’ve opted out of the traditional workplace and made a huge success of their careers and home life. This is increasingly an option more and more women are taking as it allows them to define their working patterns and be masters of their own destiny. 

My own experience has been nothing but positive. Why? Because I work for an incredibly progressive business. Because my husband is a real partner and shares the childcare responsibilities equally. Because I place value on what I achieve and the impact I have. Because I try to always be present when I’m at work, at home, or at play. 

It’s not always easy. But it’s worth it. I love work, I love being a mummy, and I do my best to live every moment of my life. 

As a senior business leader, my commitment is to do whatever I can to ensure that women (and men for that matter) have the tools and the confidence to blend careers and lives. No one in 2017 should have to choose between having a successful career and a fulfilled life.

Women of the world, rise up. 

On international women’s day, I’m going to be spending my time at the #omniwomen conference in London. Sourrounded by successful, motivated, and talented women from across the Omnicom companies, I’m certain I’m going to learn a thing or two. But I also want to use the day to make connections, to share experiences, and to challenge myself on what more I’m going to do for the women in my life. 

It’s incredulous that in 2017 women are still not treated equally to men. Whether it is the pay gap, representation in parliaments, representation in board rooms, or share of voice in the media, despite all the progress made, woman are still behind men. 

I used to think that we were all masters of our own destiny. That if you worked hard enough, and delivered results, you would be rewarded based on that. I’m a firm believer in fairness and meritocracy. But I was wrong. Gender continues to be front and centre as a barrier in the workplace. 

So here is my pledge to all the talented women in my life. I will be your champion.  

If you need help, ask. And even if you don’t think you do, I will probably offer it anyway. As women we need to work together, to rise up, and challenge every single day the inequality we see around us. We need to offer the hand of frienship. We need to be proactive in mentoring, promoting, and partnering with the great women all around us.

I’m honoured to work with women who inspire me every day. And I’m lucky that I have a personality that tries to smash through barriers without a second thought. I’m going to use those two things for the benefit of women everywhere. 

So I want to end with saying thank you. To the women in my daily life, and the women I work with at Ketchum, you all help make me stronger, and for that I’m very grateful. 

I’m with her

I was with Hilary back in 2008. So this has been a long journey. It wasn’t that I didn’t like Obama, I did and still do. But I felt then, as I do now, that Hilary was more qualified, more experienced, and that it was her time. 

Throughout her life Hilary has faced sexism in all its form.

She has been judged because of some of her choices, but particularly because of her choice of husband. 
This is something that irritates me in day to day life. When women or men are defined by who their partner is, are expected to behave in a certain way because of what their partner does or what their beliefs are. We are individuals, and should be judged on our own record. We should be allowed to stand alone as well as together. 

The fact that Hilary has succeeded despite this, means that I respect her even more. The fact that she continues to push female rights as human rights, and encourage little boys and girls all over the world is an inspiration. 

America will make a choice in November that is significant for all the world. We will either have a US President who will reach out to the rest of the world with open arms and try to lead by example. Or, we will have a man in charge who in 4 short years could start WW3. For all our sakes let’s hope there are enough sensible people in the US and Hilary is America’s first female President.