It takes 2…. hundred and forty baby!

They say that as you get older time passes much more quickly, well I can certainly vouch for that. The first nine weeks of the year have flown past, so it’s important to pause and appreciate the great things we have achieved and the lessons learned.

February has been another global whirlwind. I spent a week in Abu Dhabi and I am currently writing this blog from Beijing. Working for a global border-less agency like Ketchum, means we are lucky that our clients take us all over the world.


We also get to celebrate client milestones, and so I was absolutely delighted to join Mastercard at the O2 to celebrate 20 years of sponsoring the BRIT Awards. It was a spectacular evening with stand-out performances from Liam Gallagher and Stormzy. I may have looked like a walking version of the new Ketchum London credentials…… but hey, every opportunity is a marketing opportunity – right?!?

I am also so proud of the work we have been doing with Discovery and Eurosport. They absolutely smashed their first Olympics and we were the lucky agency to be partnering with them every step of the way.

Sam at the Winter Olympics

So whilst February has been crazy, it has also been really rewarding.

One of the reasons I love my job and the big agency life, is that success is all down to relationships. It is about the trust you build in the agency between colleagues, the trust you build with clients, and the trust you build with your boss that you will deliver against the vision of the organisation. Relationships matter.

And relationships take work. That is one of the reasons I am excited to be pretty much grounded in March. I am looking forward to spending more time in the office connecting and working with my colleagues and making use of my new club….. as I am a founder member of the AllBright club on Rathbone Place

Debbie and Anna at the AllBright Club

The AllBright is the first women’s only members club in the UK for ‘working women’ (although we can take men as guests). It was founded by two fabulous women Debbie Wosskow and Anna Jones, as a place where women can do business, support each other, and ultimately build relationships that last. So I am looking forward to taking clients and colleagues to my new found happy place in the centre of London where I can support (and be supported by) talented women from across London and the UK.

I really have loved every minute of my new role as London CEO. I can already see the entrepreneurial spirit of our people from all over the business having an impact day-to-day, and I know if Ketchum London is to truly break new ground and trailblaze the industry, it is going to take all 240 of us…….

Creativity belongs to everyone

In creative industries we like to put people in boxes. Planner. Strategist. Client handler. Researcher. Creative…… but the life blood of any agency is the ability to curate and empower creativity. And creativity really can come from anywhere. So if you pigeonhole people then you are way less likely to get the best ideas 💡.

The award winning break through work really comes when everyone is helping to create the ideas. When there is a permission to contribute, to offer an opinion, to push the boundaries, people from all parts of the business feel empowered to create. And this really makes a difference.

In any walk of life, but especially in agency life, there is no sole owner of creativity. In fact, creatives who are the most successful are those who can connect with others and allow others to grow through the creative process.

Having spent my professional life as a lobbyist and then a corporate reputation specialist, it would be easy for some people to consider me as more sober than creative! But that totally fails to understand what creativity actually is, and as said previously how it can come from any walk of life.

I’ve spent 26 years involved in baton twirling, first as an athlete, then a coach and judge. One of the things I get most joy out of is choreographing new programmes for talented athletes. From choosing the music, to selecting the moves, to advising on the costume, I love every moment of the process. But the most joy I get is when I see the final performance on the competition floor. Why? Because that is when you see the athlete bring their own style, character, and performance to the creation. It is when you see their creativity come to life. It is when the partnership you’ve formed, the trust you’ve built, comes to fruition in the creative process.

The two clips I’ve selected to share below are of a 12 year old Eilidh Francis performing ‘Little Bird’ in 2015, and a 13 year old Abbie Davidson performing ‘Peter Pan’ earlier this year. They might be young, but their creativity is absolutely wonderful to see, and I’m so proud to play a part in their twirling careers alongside their coach Sarah and their mums Audrey and Haley.

Little Bird:

Peter Pan:


Creativity is a powerful tool to engage and develop people of all skills and backgrounds. Inspiration can come from anywhere. If creativity exists in a vacuum it is useless, because creativity belongs to everyone.

What the world needs now…..

Life is short and full of surprises. If 2016 taught us anything, it’s to expect the unexpected, and not always in a good way. 

There has been a rise in me first attitudes all over the world. Everyone is looking for someone to blame for what’s wrong in their own back yard, and it is easier to blame people who are different to them. The difference doesn’t matter. It can be the colour of skin, religion, gender, sexuality, or even just different attitudes to how life should be lived. 

The right have done an incredible job of exploiting these fears, while those of us on the centre or the left have been too quiet and too slow to challenge and offer alternatives. 

You don’t need to be influencing policy on the national stage to make a difference. In fact, it could be even more powerful if we start with the people closest to us day-to-day. How? See the best in people. Assume that they are doing things for the right reason. Challenge rude or bad behaviour. Reach out and offer help to someone just because you can. 

I’m an optimist. I believe that if enough of us can show kindness, to our friends, our family, our colleagues, our community…. if enough of us can be the good we want to see – then that is enough to turn the tide. We’ve been quiet for too long. We’ve been afraid to challenge for too long. What the world needs now is love, and we all have enough of it to drown out the hate currently dominating the news agenda. 

The next chapter

All too soon the time has come for me to return to work full time, and goodness I didn’t realise how hard it would be. 

Anyone who knows me, knows that I love work. I have great clients, I enjoy the thrill of going after new business, I love the social interaction and solving challenges as a team, and I’m partial to smashing a target or two. So you would think that I couldn’t wait to get back in the thick of it again? And in once sense I can’t. I’m excited. I’ve got a whole bunch of new ideas that I’ve been thinking about. I’ve got a fresh perspective on what’s important and how to get to where we need to get too. So yes, I’m excited to get back to it, but I’m also incredibly sad. 

I never knew that I would love maternity leave as much as I have. There is not a moment of the past 6 months that I didn’t love. Keir is funny, playful, loving, and just a little bit cheeky. I had no idea such a young baby could have such a big personality. He charms everyone he comes in to contact with, and through the winter months he has been a complete ray of sunshine. If I’m really honest I just don’t want to leave him, and I’ve shed a few tears over the thought of it.

It’s the first time in my life where I’ve wished there was a way to be in two places at once. And to manage it I’ve set myself a few guidelines:

– focus on the things that will have the biggest positive impact both at work and at home 

– know when good is good enough 

– commit to a maximum of 2 evening engagements a week

– be a role-model for flexible working 

– don’t sweat the small stuff 

– spend Friday nights as a family

– ensure every interaction with Keir, no matter how small, is full of love and fun…. and always has a huge hug

I’m sure once I’m in a routine things will start to fall in to place and I’ll find the right blend between work and home. I’ll definitely be seeking tips from other working mums, and there are some great role-models at Ketchum. You don’t have to choose between being a great businesswoman and a great mum – I’m determined to be both and unapologetically simultaneously so, not as two somehow dissonant halves. It’s not going to be easy, but I’m certain it is going to be worth it. 

Wish me luck!

Giving thanks, and staying hopeful 

I’m surrounded by colleagues, friends and family who will all be celebrating Thansgiving today. Whilst the food preparation photos have my mouth watering, the sentiment is more powerful this year than it has ever been before. 

Since Keir came in to the world, I am much more aware of how fortunate I am. I have a loving and generous partner, a strong supportive family, fabulous friends, a great job with warm and smart colleagues, a lovely home, and of course my beautiful baby boy. The past 12 months have been wonderful for me and my family and I am so incredibly thankful to be experiencing such joy. 

But 2016 has also been confusing. Brexit, Trump, Russia, the ongoing crisis in Syria, the increase in climate change deniers….. 2016 hasn’t been a good year for those of us who believe in inclusivity, openness, equality, interventionism. Just as I feel total and utter joy at bringing a new life in to the world, I feel fear and despair at the world around him and what the future holds for the world he will grow up in. 

I’m still hopeful. I still have a positive outlook. Why? Because I know too many people who fundamentally believe in the same values as I do. I know too many people who will stand up and be counted in opposing hard right forces both at home and abroad. I’m thankful that they will stand up and be heard. 

I don’t believe we are the minority. We may not currently have the loudest voices, and we may not be being heard by voters. But that just means that now, more than ever, we need to work harder,  we all need to stand up and speak out loudly and clearly whenever we see hate being spread. 
So thank you. To my family, friends, and colleagues wherever you are, for being part of my life. For enriching my days. But most importantly, thank you in advance for all that you will do in the coming days, months and years, to keep the world safe and to fight for the things that matter most. Love, equality, fairness, understanding, tolerance, respect….. family in all its beautiful forms. Thank you.